In today’s high society, celebrities adorn the red carpets and stages by wearing “someone”. Fine jewelry brands have taken advantage of celebrities by using them as a showcase to launch their latest design. Many brands have taken off with the help of celebrities, but how did they become good enough to be noticed by these elite individuals? I’ll answer this question by showing you some of the best jewelry brands in the world.

Top 10 Fine Jewelry Brands

10. Chopard


Founded in 1860 by Louis-Ulysse Chopard, this Swiss jeweler devotes themselves to making some of the most expensive jewelry and luxury watches in the world. Chopard believes in using only the finest materials for its collections. This luxury label produces divine collections that are crafted with the most exclusive compositions of diamonds, sapphires, rubies and emeralds of exceptional quality. Everyday pieces are made with genuine gemstones and thick layers of 18 karat gold.

Quality matches precision because each detail, no matter how small, plays a part in an item’s overall look. The earrings shown above, for example, are simple and classic, but they are original, distinctive. “Happy diamonds” move around in little glass cases, while tiny Chopard signatures and gold swirls add texture and more “movement” to the earrings.

9. Mikimoto


Founded in 1893 by a Japanese entrepreneur, Mikimoto Kōkichi, who created the first cultured pearl. The Mikimoto company focuses mainly on rare and luxurious pearls with which they create exclusive pieces of jewelry. Today, Mikimoto is the world’s foremost producer of the finest quality cultured pearls and is renowned for its expert workmanship and timeless design.

Each piece in the Mikimoto line is singular. Simple elegance characterizes a unique design, or a classic shape with a new twist. A typical Mikimoto piece is pared down to one or two types of stone. After all, the purity of the pearl itself is of the utmost importance to the brand.

8. Bvlgari


Based in Rome since 1884, Bvlgari has become noted for its diversified portfolio of jewels, watches, accessories, fragrances, skincare, hotels and 5 star resorts. The Italian luxury brand Bvlgari is without a doubt one of the most expensive jewelry brands in the world. Some of Bvlgari’s hallmarks are bold shapes, large pieces, cabochon stones (a legacy of 1960’s Italian glamour), brightly colored floral and fruity motifs, and classy Italian staples like chokers, bangles, and cuffs. Bvlgari uses the finest gems and mostly 18 karat gold for its discerning clients.

Its jewels, adored by women across the world including legendary Hollywood actress, Elizabeth Taylor are created by the combination of precious and innovative materials and the fusion of classic and contemporary design.

7. Piaget


Delivering Swiss perfection through its high-end jewellery and watch collection, Piaget is a pioneer in the creation of ultra-thin watch movements and high quality jewellery pieces. There’s no doubt about it, the company that was founded in 1874 by Georges Piaget is one of the most prestigious and most expensive jewelry brands on Earth. Many of the brand’s styles are reminiscent of Old Hollywood sophistication and fantasy gardens. The rose, in particular, is one of Piaget’s most popular hallmarks. It’s been part of hundreds of delicate, and bold designs. In fact, the Geneva firm has won many prizes for their watches and jewels, including the 2005 “Best Jeweler Prize”.

Many Piaget designs are modern and sleek, with strong angular lines and a sense of movement. Motion also comes into play in their luxurious watch designs. The brand offers some of the world’s most ingenious openwork dials and watch faces that can be adjusted and worn at different angles on their bands.

6. Graff


Graff Diamonds is a British company that claims to make “the most fabulous jewels in the world”. Graff is known for top quality and service, which has made the brand popular among the wealthy. The majority of its diamonds are laser engraved with a unique Gemological Institute of America Tracking number, that whilst invisible to the eye, allows its origins to be traced.

However, what sets Graff apart from other elite jewelers is the enormity of its stones. Laurence Graff himself has said that large stones, especially huge diamonds, are what he is all about; and his decision to expand globally to meet increasing demands for bigger stones has made him the billionaire he is – that and the fact that he operates a wholesale business with no middleman to pay. Not only does Graff work with some of the rarest and most amazing diamonds in the world, but they also adhere to the Kimberly process, by which they don’t deal with so-called ‘conflict diamonds’.

5. Tiffany and Co.


Not only is Tiffany & Co. one of the most expensive jewelry brands in the world, it’s also one of the most renowned. Becoming immensely popular after the iconic movie, “Breakfast at Tiffany’s,” today the brand has a well established pedigree as being one of the most sough after high-end names in the industry. It offers a great deal of jewelry that’s wearable during the day and for many occasions, including items for men, women, even children.

Quality certainly lies behind Tiffany’s fame. Its gold and silver are stunning and shiny, and its stones are flawless. Only the best materials are used for its pieces, whose every detail is precise and refined.

Although Tiffany’s modernity and simplicity are inseparable, the house has been selling classics ever since its founding in 1837. You will find, for example, the pavé diamond bangle bracelet, the basket weave bracelet, and the heart pendant. What sets such staples apart, however, is their refinement. The tactile nature of its highly dimensional designs is also what brings whimsical motifs (flowers, birds, etc.) to life.

The House of Tiffany has long prided itself for its ultra luxurious (and priciest) statement jewelry for elite clients: one of a kind, gem intense showstoppers that often take a master artisan years to complete.

4. Buccellati


Buccellati, the prestigious Italian brand founded in 1919 by Mario Buccellati has become renowned, particularly in Europe for its textural gold jewellery and exquisite silver creations. Named after the surname of two master goldsmiths who were father and son, Mario and Gianmaria Buccellati, this Italian company focuses mainly on jewelry and watches. True to its heritage, house designers adhere to Roman styles, such as the cuff bracelet, but reinterpret them through lacy carvings that look soft from afar.

The family run brand is acclaimed for its utilization of texture engraving. Today, father and daughter design duo Andrea and Lucrezia Buccellati concentrate on beauty, art, class and the traditions of the past.

3. Van Cleef & Arpels


Founded in 1896 by Alfred Van Cleef and his uncle Salomon Arpels, this prestigious French brand has become renowned for its expertise in precious stones and its groundbreaking gem-setting procedure known as the Mystery Setting; a technique that gives maximum exposure to the gemstone, as the prong is hidden underneath.

Originally based in France, the house still stands for Old World elegance, but Van Cleef jewelry is in a class of its own. It’s inspired by the ethereal, by nature’s spontaneity, fleetingness, and ever-changing quality. Hence, much of its jewelry is fluttering in appearance, and evokes movement through ingenious designs and subject matter. The Van Cleef website expresses nature’s liveliness and ethereality through its animation and videos showing jewelry traveling through landscapes.

There is a metaphorical and narrative element in much of Van Cleef’s jewelry that marries the technical difficulty of its intricate designs and stonework.

The house’s top quality watches come in different styles from simple to ornate. The most luxurious dials have gem-inlaid scenes and motifs that evoke time’s passage and precious moments to be remembered.

Some of the notable icons who have worn Van Cleef & Arpels pieces include Grace Kelly, Elizabeth Taylor, the Duchess of Windsor and Empress Farah Pahlavi of Iran. Van Cleef & Arpels creations are often ornamented with flowers, animals and fairies.

2. Cartier


Founded in Paris in 1847, Cartier, through its superb craftsmanship and its rich history of serving royalty, has gone on to become one of the world’s most esteemed and respected jewellery brands. Whether you are able to afford high-end jewelry or not, chances are that you’ve heard the name Cartier more than once in your life.

Cartier has a long history. That means it’s had a while to perfect its craft, but even at the beginning, in 1860, when it came out with its first piece of jewelry, Cartier’s quality and style attracted discerning customers. In no time royals began commissioning the house for special pieces to add to their jewelry collections.

The Duchess of Windsor was so enamored by the house’s signature panther, a model of Cartier’s superb sculptural fluidity and dimensionality, that she ordered several pieces with the motif. Most famous is her 6.5 inch diamond, onyx and emerald bracelet, which recently sold for just over $7 million.

The House of Cartier has never stopped remodeling the panther into elaborate pieces that epitomize exoticism, gracefulness, and femininity. Cartier jewelry is true to its Art Deco roots and therefore appeals to modern tastes, but the house also believes in Old World elegance.

Only the finest stones, set with precision, and the finest precious metals are used for Cartier jewelry. Cartier watches are also renowned for their expert craftsmanship and innovative designs, including the panther.

1. Harry Winston


Renowned for his classic but grandiose diamond jewelry, Harry Winston ranks at the top, where he has been since the height of his career. Winston founded his company in 1932 by acquiring and selling estate jewelry, a line that is still vital to the Winston brand. If diamonds are a girl’s best friend, then Harry Winston makes the most exquisite BFF’s a girl could ask for.

Renowned for its superb diamonds, pioneering craftsmanship and innovative designs, the history of the company lies deep with historical gemstones such as the Lesotho, the Jonker, the Taylor-Burton, and the Hope Diamond. Only the finest quality and rarest stones are used for Winston jewelry. Each piece is put together with master craftsmanship that guarantees durability.

It’s no wonder many of the most famous and coveted luxury jewels bear the Winston name. Each treasure is unique in its elaborate design and many of his works have a history, including Red Carpet pedigrees. 

These fine jewelry brands have long histories of jewelry making behind them. However, it took craftsmanship, quality materials, and passion to make these brands what they are today.


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